History London Tradition began in East London in 2001 in the heart of the English garment manufacturing industry. Founded by Mamum Chowdhury and Rob Huson, with over fifty years between them in the garment business, London Tradition is all about English fashion heritage, quality craftsmanship and hand finishing. Our unique East London background has nurtured a brand that focuses on the tradition of British tailoring but brings it into the 21st Century with cutting edge and distinctly London style. London Tradition has specialised in the traditional Duffle coat as well as pea coats, quilts and raincoats and it is this distinctly British focus and commitment to artisanal technique that has led us to be a global brand and being awarded the Queens Award for International Trade in April 2014.