History

London Tradition is one of the leading manufacturers of British outerwear pieces. Using only the finest fabrics and accessories, our products have unique identity and character. It is this quest for artisanal materials and craftsmanship that makes us a leader in the market. Our products have a timeless style, combining modern details with classic design making each piece unique, understated and elegant. Our Duffle coats are iconic because of our innovative double face wool. The outside of our coats are clean and sharp but the inside boats an interesting check pattern made from the same quality wool. This double-face fabric is perfectly suited to our iconic duffle and peacoat styles. There is no room for hiding and the interior of each coat clearly displays the craftsmanship that goes into each piece. The seams are boldly celebrated by highlighting them in different colours to the interior of each coat. This technique boasts the quality of our products and our commitment to excellence. Our distinctly East London location makes our brand the distinctive one that it is: calling on the heritage of British garment industry, we bring elements of London life into our clothes giving them their unique personality.